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As of 2011 eFITology is no longer accepting online orders and is not operating.

Legal Statement

eFITology, Inc. maintains this Internet site as a service to the Internet community. The content (images and text) is the property of eFITology. You may download the content only for your personal, non-commercial use. The content may not be otherwise copied and/or modified.

eFITology will use reasonable efforts to include accurate and up-to-date information, but makes no warranties or representations as to its accuracy or completeness. eFITology shall not be liable for damages of any kind arising out of your access or inability to access a Web site maintained by eFITology or your reliance on the information contained within the Web site.

Clicking on certain links with will take you to other Web sites for which eFITology takes no responsibility.

eFITology reserves the right to withdraw products referred to at or change this legal statement at any time.



eFITology, Inc.TM (“eFITology”, “us”, “we”, “our”, “Company”) is recognized by the industry for its commitment to safeguarding consumer policy. This Privacy Policy will set forth the manner in which we collect information from you and how that information is used by us.

Your privacy and the security of your personal information are very important to us. eFITology is dedicated to protecting the privacy of those who visit one or more of our Websites (“Sites”) and subscribe to our products and services (“Services”). This Privacy Policy governs the Sites owned by us and operated in the United States and explains how we collect information on the Sites, what we do to protect such information, and your choices concerning the use of such information. We will not sell your personal information to others. We may from time-to-time, share, lease, trade or rent your personal information to third party service providers who are promoting goods or services that we believe may be of interest to you. This Privacy Policy may be amended from time-to-time and any changes will be posted on this web page. We ask that you refer back to this Privacy Policy so that you will know what our current policy is on the gathering and use of your personal information.

Please remember that this Privacy Policy applies only to information you provide to us on the site. eFITology is not responsible for the disclosure of your personal information that you may post in any public forum (e.g. message boards or chat room or post as review on the website) or for the privacy practices of Web sites that you may link to from our Sites that are owned or operated by third parties.

Information We Collect

We collect two types of information: personally identifiable information and non-personally identifiable information.

Personally identifiable information is information that identifies you or can be used to identify or contact you (“Personally Identifiable Information”). Personally Identifiable Information may include your name, street address (including city, state and zip code), telephone number, birth date (primarily for eligibility purposes) and billing and credit card information. We may request Personally Identifiable Information from you when you register on as a member for our products and services or to purchase from our online store. We only collect Personally Identifiable Information that you voluntarily submit to us. Should you desire for us to not share, license, trade or rent your Personally Identifiable Information please notify us at

You do not have to provide us with any Personally Identifiable Information to visit our free services. However, if you wish to subscribe for membership to our service or purchase products in our store, you will be required to provide Personally Identifiable Information to us. If you choose to withhold requested information, you will not be able to join our service or purchase goods and services in our store . We may also gather some information such as your email id if you fill certain forms on our website. We are at liberty to use this to provide you promotional information. You will be able to unsubscribe to such information.
When you become a registered user of the site, subscribe to our newsletter, or make a purchase of a product through our store, we collect other information, such as demographic information (e.g. age or gender), health information (e.g. current weight and height), and email address (“Non-Personally Identifiable Information”). Non-Personally Identifiable Information may also include your IP address, browser type, domain name, and other anonymous statistical data involving the use of our Sites. Non-Personally Identifiable Information is used to help us better understand who you are, what your needs are and to improve and market our services and products on the Sites. Any non-personal information, communications, or material you send to eFITology by Internet electronic mail are on a nonconfidential basis. We are free to use and reproduce any such information freely, and for any purpose whatsoever. The company reserves the right to use comments provided by users of eFITology bulletin boards, product & service reviews, chat rooms and in eFITology newsletter as part of our promotion and marketing. Specifically, we will be free to use any ideas, concepts, know-how or techniques contained in such information for any purpose, including developing, manufacturing or marketing products. Any information you send to eFITology must be truthful, legal, and not violate the rights of others.

Third Party Information

We may include your information with information from other sources to assist us in evaluating and improving our Sites and the goods or services that we offer on our Sites and through our store.

We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of our Sites. For example, we might inform third parties regarding the number of unique users who visit the Website or the demographic breakdown of our registered user of our Sites. The third parties to whom we may provide this information may include potential or actual advertisers, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers and other similar parties. We may also partner with third parties to provide you with goods, services and/or products to better serve you.

In addition, through our Website, you may be given the opportunity to purchase (or to obtain more information) regarding certain content, products or services that are sold through a person or company other than us (“Third Party Providers”). Similarly, if you purchase a product or service through a co-branded store and not through eFITology store, you will likely be purchasing the product through a Third Party Providers and not from us. We will attempt to make it clear to you when you are dealing with a Third Party Providers by opening a new browser or otherwise notifying you that you are leaving our Website. Third Party Providers may request that you submit certain information to them in order to purchase their products or services or to obtain additional information form them. We suggest that prior to submitting your information, you check that website’s privacy policy and terms and conditions of use. We do not otherwise share or disclose your Personally Identifiable Information to Third Party Providers. You will be notified when third parties are collecting Personally Identifiable Information on our Sites. We do this so you can make an informed choice as to whether you should disclose information to a third party.

Outside Contractors

We may employ independent contractors, vendors and suppliers (“Contractors”) to provide specific services and products related to our Sites, such as web hosting, credit card processing and fraud screening, and developing applications for our Sites and customer relation management. These Contractors may have limited access to information collected on our Sites, including your Personally Identifiable Information, in the course of providing products or services to us. Access to your Personally Identifiable Information by these Contractors is limited to the information reasonably necessary in order for the Contractors to perform their limited function for us. We also require that these Contractors (i) protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy, and (ii) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products or services for which we contracted. We require our Contractors to execute agreements with us to protect your privacy.

Cookies and Action Tags

We also collect Non-Personally identifiable information passively using “cookies” and “action tags”.

“Cookies” are small text files that are placed on our computer in order to identify (i) your Web browser (ii) the activities of your computer on our Website and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to: personalize your experience on our Sties (e.g. to dynamically generate Content specifically designed by you), assist you in using our Sites (e.g. automatically loading your user name), and allow us to compile site usage statistics to better improve our goods, services and products. Cookies may also be used to conduct marketing and promotional efforts, tailor advertisements to your browser that we think may be of interest to you, or to determine the popularity of our Content.

In addition to our cookies, cookies may also be placed on your computer by third parties that we use to display or serve advertisements or to collect Non-Personally Identifiable Information in order to provide advertising-related services. In the course of serving advertisements, our third-party advertiser may place or recognize a unique “cookie” on your browser. You do not have to accept cookies to use our Sites, however, you may not be able to use certain products, services or purchase certain goods if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the “Help” section of the toolbar.

“Action tags,” also known as web beacons or GIF tags, are a web technology used to help track anonymous website usage information, such as how may times a specific page has been viewed. Action tags are invisible to you, and any portion of our Website, including advertisements, or email sent on our behalf, might contain cookies that are associated with action tags that are located on our Website. Unlike cookies, action tags are not placed on your computer.

By using cookies and action tags together, we are able to gain valuable information to improve our Sites, the goods, services and products we offer to you and to measure the effectiveness of our advertising and marketing campaigns. We do not disclose any of your Personally Identifiable Information to our advertising partners through the use of cookies or action tags.

Finally, please note that advertisers and other third parties may also use their own cookies or action tags when you click on their advertisement or link to their websites or services through our Sites. This Privacy Policy does not govern the use by such third-party websites or providers of third-party advertising and we shall not be liable to you as a result of your liking to third party websites.

Message Boards, Chat Rooms and Online Meetings

The Sites include one or more of the following features: chat rooms, message boards, bulletin boards, order tracking, tips, online meetings or similar activities where you and other members can communicate with one another. THIS PRIVACY POLICY DOES NOT PROTECT YOU WHEN YOU USE OUR MESSAGE BOARDS, CHAT ROOMS, ONLINE MEETINGS OR OTHER PUBLIC TYPE SERVICES AND PROVIDE INFORMATION (INCLUDING PERSONALLY IDENTIFIABLE INFORMATION ABOUT YOURSELF THROUGH THESE PUBLIC TYPE SERVICES ON THE SITES. Please be aware that any information you share in a public type forum may be seen or collected by third parties that do not adhere to our Privacy Policy. Be cautious about the information you divulge and the user name you choose.

Log Files

We collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Sites. This information may be used to analyze trends, to administer the Sites, to monitor Sites usage, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Sites and evaluating our goods, services and products generally.

Age Limit

We are committed to protecting the privacy of children. Our Sites are not designed for or directed to children under the age of 13. We do not collect Personally Identifiable Information from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children’s exploration of the Internet, and to teach their children about protecting their personal information while online. Should you desire to subscribe to our services for your child, please contact us at prior to doing so.

Laws and Legal Rights

We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Service Agreement, Privacy Policy or any other published policy on our Sites, or to protect the safety and/or security of our visitors or members, our Sites or the Internet community.

Other Uses of Information

In the event that we sell, merger or otherwise transfer all or substantially all of our business assets to a third party, or we liquidate our business, we reserve the right to transfer your information to such third party and we will use reasonable efforts to gain the agreement of such third party to this Privacy Policy. We will notify users of any such transfer through notice on our Website and through email.

When This Privacy Policy Does Not Apply

Our Sites do contain links to other websites not owned or operated by us. We will make reasonable attempts to make it obvious to you when you leave our Sites and enter these websites or otherwise notifying you that you are leaving our Sites. However, please be aware that we are not responsible for the privacy practices of such websites. We encourage you to be aware that when our Sites link to other websites that you read the privacy policies or statements of each and every website. This Privacy Policy applies solely to information collected by us.


To help ensure the integrity and privacy of some critical information provided to us via the Internet, we use Secured Socket Layer (SSL) encryption technology in transmitting such information over the Internet to our servers. We secure your information provided to us on servers located in controlled, secure environments, protected from unauthorized access, use or alteration. Notwithstanding the foregoing, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also a risk that others may find a way to break through our security systems. We strive to protect your information but do not ensure the security and privacy of any information you transmit to us, and you do so at your own risk.

Except as otherwise described in this Privacy Policy, we will only use Personally Identifiable Information for the purposes described above or as otherwise disclosed at the time we request such information from you.

You can always contact us in order to (i) update or correct your Personally Identifiable Information, or (ii) change your preferences with respect to communications and other information you receive from us by sending an email to Such updates, corrections, changes and deletions will not have an effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change or deletion.

You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system and sometimes from third party systems. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate. We promise that promptly after receiving your request, all Personally Identifiable Information stored in our databases we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable.

If we change this Privacy Policy, we will post those changes on our Sites so you are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it. We may also make non-significant changes to our Privacy Policy that generally will not affect our use of your Personally Identifiable Information. If you do not agree to the terms of this Privacy Policy, you should not use our Website.

If you have any questions about our Privacy Policy or feel that we are not abiding by the terms of our posted Privacy Policy, please contact us a follows:

Or, write to us at:
EFITology, Inc.
13910 Fiji Way, Suite 272
Marina Del Rey, CA 90292

Attn: Privacy

© 2009-2010 eFITology, Inc. All Rights Reserved
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